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  <title>Vesper - Writing</title>
  <subtitle>Design, build, and long-term care for businesses and nonprofits.</subtitle>
  <link href="https://vesperbuilds.com/feed.xml" rel="self"/>
  <link href="https://vesperbuilds.com/blog/"/>
  <id>https://vesperbuilds.com/blog/</id>
  <updated>2026-08-31T00:00:00.000Z</updated>
  <author>
    <name>Steven Trotter</name>
    <email>hey@steventrotter.com</email>
  </author>
  <entry>
    <title>Giving away a project</title>
    <link href="https://vesperbuilds.com/blog/giving-away-a-project/"/>
    <id>https://vesperbuilds.com/blog/giving-away-a-project/</id>
    <updated>2026-08-31T00:00:00.000Z</updated>
    <published>2026-08-31T00:00:00.000Z</published>
    <summary>A small grant program for nonprofits on this coast. What a working site or a real brand can do for an organization, and how to apply.</summary>
  </entry>
  <entry>
    <title>Which compliance date is actually yours</title>
    <link href="https://vesperbuilds.com/blog/which-compliance-date-is-actually-yours/"/>
    <id>https://vesperbuilds.com/blog/which-compliance-date-is-actually-yours/</id>
    <updated>2026-08-30T00:00:00.000Z</updated>
    <published>2026-08-30T00:00:00.000Z</published>
    <summary>There are two federal deadlines for public entity websites, 26 April 2027 and 26 April 2028, and the rule for deciding which one applies to you is not the one most people assume.</summary>
  </entry>
  <entry>
    <title>When a rebrand is the wrong answer</title>
    <link href="https://vesperbuilds.com/blog/when-a-rebrand-is-the-wrong-answer/"/>
    <id>https://vesperbuilds.com/blog/when-a-rebrand-is-the-wrong-answer/</id>
    <updated>2026-08-09T00:00:00.000Z</updated>
    <published>2026-08-09T00:00:00.000Z</published>
    <summary>Rebranding is one of the things I sell. It is also the wrong purchase more often than not, and the reasons are usually visible in the first conversation.</summary>
  </entry>
  <entry>
    <title>A brand someone else has to run</title>
    <link href="https://vesperbuilds.com/blog/a-brand-someone-else-has-to-run/"/>
    <id>https://vesperbuilds.com/blog/a-brand-someone-else-has-to-run/</id>
    <updated>2026-07-19T00:00:00.000Z</updated>
    <published>2026-07-19T00:00:00.000Z</published>
    <summary>Most brand guidelines assume a designer will read them. When the people applying your brand are volunteers, the system has to hold itself together without one, and that changes what you build.</summary>
  </entry>
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